Hospitality Marketing: Digital, Local & Loyalty

Facilitator: Johnson Kagz Mbugua

Duration: 5 days | 2 hours per session

This is for:

  • Restaurant, café, or bar owners with great food but slow foot traffic
  • Managers or marketers trying to boost visibility and customer loyalty
  • Startups with limited budgets who need practical marketing that works in Kenya

What You’ll Learn

  • Understand how to create real visibility without boosting every post
  • Learn what matters on Instagram, TikTok, and Google for hospitality brands
  • Discover how to turn casual customers into loyal repeat guests
  • Know how to market offline — within your neighbourhood and through your staff
  • Create a simple, sustainable marketing plan for your business

Daily Breakdown

Day 1: Understanding Hospitality Marketing in Kenya

  • Why people don’t just “walk in” anymore
  • Key channels: digital, local, in-house
  • What your marketing must say to Kenyans in 5 seconds

Day 2: Digital Marketing That Sells

  • Instagram vs TikTok vs WhatsApp; what’s worth it?
  • Content that gets attention (with local examples)
  • Profile bios, pinned posts, and timing your posts

Day 3: Local Marketing & Neighbourhood Reach

  • Partnerships with schools, offices, gyms
  • Geo-targeting and Google pin hacks
  • Using your staff to spread the word (referrals and uniforms)

Day 4: Loyalty Without Loyalty Cards

  • Guest tagging and how to track your “regulars”
  • Offers that bring people back (without cheapening your brand)
  • How to gather guest data and feedback easily

Day 5: Building Your Marketing Plan

  • Simple 4-week plan: digital, local, internal
  • Budgeting your KES 3,000 wisely
  • Bonus: example plans for a bar, café, choma joint, and hotel

Mode of Delivery

  • Platform: Google Meet (link shared via WhatsApp upon payment confirmation)
  • Schedule: Evening sessions (e.g., 7:00 PM – 9:00 PM)
  • Learning Style: Live demos, real Kenyan examples, digital walkthroughs
  • Support: Private 1-on-1 follow-up via WhatsApp or email
  • Tools Access: Google Drive folder with templates, planners, and post samples

Tools & Templates Provided

  • 4-week marketing planner (editable)
  • Sample social media captions for restaurants, cafés, bars
  • Google profile checklist
  • Local outreach pitch email & flier example
  • Loyalty tracking sheet (Excel/Google Sheet)

Assessment

  • Business Marketing Snapshot: Self-check: What are you doing now? What’s working?
  • Post Creation Task: Write 1 post for your own business or a sample one (with feedback)
  • Mini Plan Draft: Build your own 1-week digital + local strategy using provided template
  • Live Review Option: Review your IG or Google profile for instant feedback
Enroll Now (KSh 2,500)

Pay via MPESA Till Number: 8985298
Name: Johnson Mbugua (JNSN Hospitality Partners)

After Payment:
Send your full name, course title, and proof of payment to:
WhatsApp: +254 783 286 652
OR Email: jnsnhospitality@gmail.com
You’ll receive your Google Meet access link and marketing toolkit within 12 hours.